Notiphy Announces Key Leadership Appointments


Appointments include Chief Marketing Officer and Board Director

CHICAGO, September 22, 2022 /PRNewswire/ — Notiphy (the “Company”), a cloud-based work execution and intelligence software for the cannabis and manufacturing sectors, announced two key executive appointments. Notiphy added Laurie Parfitt as Chief Marketing Officer and Kerry Jordan as a member of the board of directors. These appointments reinforce Notiphy’s focused leadership approach and position the company for continued long-term growth.

“I am pleased to announce our new leadership appointments that will strengthen our leadership team and allow us to drive the growth of our business,” he said Robert Wise, CEO of Notiphy. “These exceptional leaders share an unparalleled passion for cannabis, and each brings an impeccable track record in the industry. I know Laurie and Kerry will make significant contributions to our company and culture.”

Notiphy Chief Marketing Officer – Laurie Parfitt

Laurie Parfitt is an accomplished leader, leader and coach who inspires organizations with her vision for what is possible and her ability to execute and drive results. She has driven innovation and execution across diverse functional areas in organizations for over two decades, from startups to the Fortune 500. Laurie has honed her skills at organizations such as Kraft Foods, Beam Suntory, Topco Associates, Mizkan and Mission Dispensaries. Since her time at 4Front/Mission Dispensaries, Laurie has worked with cannabis and consumer products companies on marketing leadership, brand strategy/design, consumer insights and commercial go-to-market strategy. Parfitt’s background includes experience in large-scale, integrated cross-channel marketing and experiential campaigns, including a background in traditional marketing, category development and merchandising strategy in an omni-channel environment. Parfitt was vice president of customer engagement and marketing for 4Front/Mission Dispensaries, which owned ten retail locations in six states. In this role, she oversaw consumer experience and marketing/branding strategies for the booming cannabis dispensary operator and developed the concept of collaborative business planning, which encompasses strategic sourcing, assortment optimization and activation. Laurie holds a Bachelor of Science in Merchandising Management from Michigan State University at East LansingMichigan.

Director of the Notiphy Board – Kerry Jordan

Kerry Jordan is co-founder of Supercritical, LLC, a Chicago-based cannabis advice. Her 30-year career has spanned from the early days of electronic trading on Nasdaq to derivatives structuring at Bank of America in the dot-com era to senior positions in alternative investments. Prior to co-founding Supercritical, Kerry was Chief Operating Officer of D’Orazio Capital Partners, a Chicago-based family office with a focus on private equity and venture capital investments in small and medium-sized companies. Prior to DCP, she was Director of Development at RMB Capital Management. In this role, Jordan managed client development, fund acquisitions and capital raising for its hedge fund division. Prior to RMB, she was Development Manager and Chief Compliance Officer at Chicago Capital Management LP, a risk arbitrage hedge fund. Kerry holds a Bachelor of Business Administration from the University of Massachusetts and a Master of Science in Finance from the George Washington University. She also holds the Chartered Financial Analyst designation. Kerry is a past board member of the CFA Society Chicago, the International Women’s Forum, and Truly Green Plastic, Inc. In addition to Notiphy, Kerry is a board member of Janelle Beauty, Inc. and FIN Compliance, Inc.

About Notiphy Corporation

Notiphy Corporation is cloud-based work execution and intelligence software focused on supporting the cannabis and manufacturing sectors to ensure efficient operations that enable businesses to automate and expand while increasing profitability. Recognizing the need to meet the growing demand for digital process management, content and specialized high-tech communication platforms across multiple industries, Robert Wise has compiled years of hands-on market research to develop the flexible, easy-to-use software for producers in the cannabis and traditional industries. Notiphy was founded by Wise, who has over 20 years of leadership and M&A experience as President and Executive of cloud-based and SaaS companies or divisions for InterCall, West Corporation and FreeConferenceCall.com.

Notiphy Contacts:

Laurie Parfitt
marketing chief
[email protected]
773-230-9139

Robert Wise
Managing Director
[email protected]
312-860-7294

SOURCE Notiphy Corporation



Source link

READ:  Elon Musk’s Revived Twitter Deal Could Saddle Banks With Big Losses