Truecaller Ads announced the launch of its new range of products aimed at empowering marketers to meet their objective needs across the funnel. Truecaller Ads extends its platform to mobile advertising, serving as a connection point between brands and potential customers. Truecaller Ads will offer marketers a unique combination of expansive scope, engagement, an exclusive environment, nuanced targeting capabilities and first-party data insights for precise audience segmentation.
Truecaller Ads have been a gateway to helping brands reach millions of users, start their presence and generate brand awareness using a variety of ad formats, innovative ad experiences and performance metric calculators to track performance, among others.
Marketers can access the following products to reach TC audiences more effectively:
- The Truecaller Audience Extension product helps advertisers reach Truecaller audiences on 1000+ premium apps across all domains. A wide range of ad formats can be used, ranging from display banners, interstitials, videos, GIFs, and native ads. The product is integrated with all leading MMPs such as Appsflyer, Branch and Kochava, providing a transparent and trusted environment.
- Truecaller Ad Server, an ad tech stack that drives advertiser KPIs with features and functionality to optimize performance, offering advertisers transparency, flexibility and optimization opportunities on par with the best ad servers on the market and with all leading MMPs for seamless tracking integrated is performance
- Innovative advertising experiences such as B. “Click on an item” that allows to present ready-to-eat items, “Click-to-call/SMS” and “Easy-lead form” help to spread the demand funnel. These click experiences can also be provided without an internet connection.
Speaking of the launch, Sagar Manikpure, Vice President – Global Ads Business at Truecaller said, “We recognize that today’s marketing goals require a well-orchestrated solution that combines the precision of first-party data with an engaged audience at scale of 260 million DAUs , each interacting with the app multiple times a day via calls and SMS-based interactions, provide us with a rare combination of hyperscaling users, frequent engagement, and access to unique insights in a privacy-safe manner. We then combine this with a thoughtfully designed ad stack and carefully crafted solutions that help marketers achieve a range of goals while delivering the highest ROI on their ad spend.”
Truecaller ads are a real example of grabbing user attention without spoiling or detracting from the user’s experience. As a testament to the effectiveness of the platform, a large number of well-known advertisers and brands, both in the B2C sector (Reliance, Dream11, Oneplus and Xiaomi) and in the B2B sector (Ultratech and Mahindra commercial vehicles), consistently work with Truecaller Ads to achieve their marketing goals to reach. Many new advertisers find it worth working with Truecaller Ads to achieve various marketing goals, whether it’s increasing impact and scale, brand awareness, achieving custom personas, or user acquisition.
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